Hai presente il tormentone di questi giorni con una brillantissima Orietta Berti che canta insieme a Fedez e Achille Lauro? È un esempio, riuscitissimo di co-marketing. Procediamo per step e cerchiamo di capire perché il successo sarà garantito.Innanzitutto definiamo il termine co-marketing: collaborazioni tra brand e uffici marketing diversi che hanno un obiettivo comune (di […]
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